Preferred partners
The first call for 6,300+ dads
When a Dad Squad member needs a roofer, a plumber, a lawyer or an insurance man, he asks the squad. Preferred partners are the answer we give: one trusted business per trade, per county, featured where dads look first.

What it is
One partner per trade, per county
The preferred partner program is how Dad Squad connects its members with the trades and services they need, and how good local businesses invest back into the community.
We hold each trade in each county for a single partner. If you’re the roofer in Tarrant County, you’re the only one.
Preferred partners lead the business directory and get their own profile page with contact details, service area and a short bio.
There’s no price list. A partner is chosen on how he treats people as much as what he charges, so it starts with a talk with the crew.
Why it’s worth it
Referrals from men who know you
Men here would rather hire someone they’ve stood next to at a meetup than someone they found on Google.
When a question comes up in the group, leaders point members to the preferred partner for that trade.
With one partner per trade in each county, you’re never one of ten names on a list.
A page with your logo, photos, service area, phone and website, like Nilsson Legal Group.
Sponsor a night, help with a service project or show up at a meetup. The squad notices who shows up.



Our partners
Current preferred partners
These are the businesses the squad calls first. Tap a card to see the partner’s profile.
Daniel Richard Ahlers II
Preferred partner in Dallas and Tarrant Counties
Ahlers Roofing and Construction, North Richland Hills
James Deems
Online high school that leads straight to a bachelor's degree, debt-free
Jerrimy Farris
Preferred partner in Dallas, Denton, and Tarrant Counties
Texas Direct Roofing & Construction, Fort Worth
Tradition Agency
Preferred partner in Dallas and Denton Counties and Southlake / Keller / Grapevine / Colleyville
Websites, branding, video and marketing, Southlake
Unstuck LLC (Mr. Unstuck)
Preferred partner in Collin County
Helping dads get unstuck and lead at home.
6,300+ dads · 12 city squads
One partner per trade. Could be you.
Every trade in every county has room for exactly one preferred partner. If yours is still open in your county, now’s the time to start the conversation.
Where you show up
Front and center, wherever dads look
Once you’re approved, your business appears in all of these, automatically.
Your card on the preferred partners directory above, with your trade and county.
Preferred partners are the first section of the business directory, filterable by county, city and trade.
A page of your own with your logo, photos, bio and contact details. Update it any time with your private access code.
Leaders point members to you when your trade comes up, in the group and at meetups.
Sample profile
What your partner page looks like
Every preferred partner gets a page built to turn a referral into a phone call: who you are, what you do, where you work and every way to reach you. Here’s a sample with a made-up business.
Ridgeline Roofing & Exteriors
Roofs, gutters and storm repair, done like it’s our own house.
About
Mike started Ridgeline after twelve years running crews for someone else. He’s a Keller dad, coaches his son’s flag football team and has been in the squad since 2025. Every job gets a free inspection, photos of what we find, and a straight answer about whether you need a new roof or just a repair.
Services offered 3
- Roof replacement
- Storm & hail damage repair
- Insurance claim help
- Gutters & downspouts
- Leak repair
- Free roof inspections
Areas served 4
Recent work 5
- 1Your logo, name & cover photo
With the Preferred Partner badge, your trade and your county, so a dad knows he found the right guy.
- 2One-tap call, website & quote
The buttons sit right under your name, so a referral becomes a phone call.
- 3Services offered
The jobs you want, listed plainly so the right calls find you.
- 4Areas served
Your county plus the cities you cover, matched to the directory filters.
- 5Photos of your work
Before-and-afters, crews on the job, finished projects.
- 6Contact & hours
Phone, email, website and when you pick up.
- 7Google Business Profile
A direct link to your reviews and directions.
- 8Every social account
Facebook, Instagram, LinkedIn, YouTube, Nextdoor: whatever you use.
Sample only. Ridgeline Roofing is a made-up business; your page uses your logo, photos and words, and you can update it any time with your private access code.
How to apply
From application to listed
Your name, your business and your trade. It takes about a minute and goes straight to the crew.
A leader reaches out to talk it through and check your trade is open in your county.
You’re added to the directory, your profile goes up and you get an access code to keep it current.
Apply
Apply to be a preferred partner
Your name, your business and your trade is enough to start.
Every application is read by a squad leader, who will call you to talk it through and check that your trade is open in your county. If it’s already taken, we’ll tell you, and you can still be listed as a member-owned business if you’re in the squad.
Being listed isn’t an endorsement. It says the squad stands behind the work.

Already a partner?
Keep your page sharp
Use your private access code to update your logo, photos, hours and description. Changes go live as soon as you submit.
Lost your code? Email info@dadsquad.org.
Other ways to partner
Not quite the right fit?
Every business on Dad Squad sits in one of three programs. Here are the other two.
Restaurants, bars, gyms and family spots that give pass holders a perk. Free puts you on the map. Premier brings dads through the door.
Belong to Dad Squad and run a business? List it free so the men you sit across the table from can hire you.